Optimized and launched new end-to-end (corporate) partnership booking experiences for 200+ brands, driving $8.2M in annualized revenue
Owned end-to-end in-app, push, and email communications strategy for 25M travelers, generating $16M gross profit through rention and cross-sell initaitves
Led 0-to-1 social feature design to increase conversion from discovery to booking, combining user research, rapid prototyping, and cross-functional alignment
Launch 2-sided resource management platform expected to reduce annual churn cost by $46M for EY America's 400,000+ employees.
Other passions of mine include drawing and capturing great moments in photographs.
